The new logo of Paris 2024 Olympics is seen on a pin during a ceremony in Paris, France, October 21, 2019. REUTERS/Pascal Rossignol/File Photo Acquire Licensing RightsPARIS, Nov 16 (Reuters) - Luxury giant LVMH's (LVMH.PA) Berluti brand will design the summer Olympics and Paralympics opening ceremony uniforms for the French teams, boosting the profile of the upscale menswear label known for buffed leather shoes and tailored suits. Antoine is credited with negotiating LVMH's 150 million euros ($166 million) worth Olympics sponsorship deal initially announced in July. Paris, which has hosted two previous Olympics, will stage the summer Games after a 100 years. LVMH's sponsorship includes its top fashion brands Louis Vuitton and Dior, as well as Moet Hennessy champagne and spirits labels and jeweller Chaumet, which will design medals for the event.

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Persons: Pascal, Antoine Arnault, Bernard Arnault, Antoine, Louis Vuitton, Moet Hennessy, Chaumet, Leon Marchand, Melanie de Jesus dos Santos, Enzo Lefort, Pauline Deroulede, Mimosa Spencer, Nivedita Organizations: REUTERS, Rights, Louis, Dior, Thomson Locations: Paris, France, Tokyo